Cognimatics

TrueView Dwell Time™ with Gender Analysis (beta release)

Monday, 13 October 2008

The latest version of TrueView Dwell Time™ automatically differentiates males from females and measures their response to in-store marketing elements, such as static signs, POP displays and other forms of digital media, including retail TV networks and kiosks.

TrueView Dwell Time™ can be used with any standard Axis network camera.

For more information about the product and how to place an order, please visit our website (www.cognimatics.com) or read more below.

Free trial

Get started today with a free trial of TrueView Dwell Time™! Send your request to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The trial runs on Windows XP (or later) and is valid for 28 days after installation.

Description

TrueView Dwell Time™ is a powerful customer behavior analytic tool for gaining precise knowledge about the impact your marketing actions have in your store. TrueView Dwell Time™ measures customer response to in-store marketing elements, such as static signs, POP displays and other forms of digital media, including retail TV networks and kiosks. The new version now also automatically detects the gender of viewers with a superior accuracy. The product provides retailers with powerful information for improving on their store's performance.

Using leading patent pending image processing software for Viewer analysis, together with standard surveillance cameras, TrueView Dwell Time™ offers unobtrusive means for extracting the information you need for making the right strategic marketing decisions, safeguarding your marketing investments and equipping you for the future.

TrueView Dwell Time™ is an automated stand-alone viewer counting and tracking system that uses a standard PC and camera. The camera is mounted close to the media that is to be analyzed. The software instantly gives you real time measurements of key figures such as:

• Viewer count (visitors who actually viewed the media)
• Gender of viewers
• Distribution of viewing times

Features

• Works with any Axis network camera
• Open data protocol.
• Seamless integration with TrueView Report™, Cognimatics' powerful reporting system.