Cognimatics

Why count people?

Thursday, 18 December 2008

Visitor traffic is the most fundamental metrics to retail and it is largely unused. The traffic is the potential of a store - only the people that visit the store can make a purchase.

Day after day, hundreds or thousands of potential customers may visit a retail store and while the majority of these prospects make a purchase and are successfully converted into a customer, hundreds will leave without buying.

Measure Shopper Traffic

• Visitor traffic is considered to be the most accurate leading indicator of future sales.
• Retail research shows that a steady decline in foot traffic indicates that sales will similarly decline in 12 months.
• The foot traffic is the store's potential. Without precise data, it is impossible for a retail company to know its true potential.

How Traffic Measurements Can Improve Retail

• Allocate your staff effectively.
• Identify and reward high performing stores and employees.
• Comparing this year's results to last year's.
• Compare one store's ability to convert shoppers to buyers to another.
• Identify managers who meet conversion goals for promotion.
• Set goals and evaluate progress at under-performing stores.

TrueView™ Product Suite

TrueView™ is a software product suite that uses cameras to analyze and extract information about customer behavior automatically. It includes the well known TrueView People Counter™, the world's first camera embedded people counter.

For more information about TrueView People™ product suite, please visit Cognimatics website or contact us by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Merry Christmas and a Happy New Year!